I×B Talent

Barry’s Bootcamp, the international fitness phenomenon which pioneered the boutique fitness sector in the UK since launching in 2013, has partnered with global entertainment company Insanity Group to launch IXB, a new talent management agency for the health, wellbeing and fitness sectors.

IXB will launch exclusively with a roster of Barry’s Bootcamp trainers but grow as part of a considered expansion strategy with the ambition of recruiting further stand-out talent within the industry. As part of its development programme, IXB will manage its talent in the areas of TV, radio, social media, branding, press, CSR and personal brand building. 

Sandy Macaskill, co-owner of Barry’s Bootcamp UK, says, “When we first opened Barry’s in London in 2013, we had a team of just 5 trainers. We now have over 36 trainers across six UK studios. Our expert instructors are the best in the business – their passion and commitment are at the core of what we do and the reason our clients come back to train with us. We are launching IXB to not only nurture and grow the talent we have at Barry’s, but to offer other best-in-class industry talent the opportunity to develop their careers, guided and supported by the team at Insanity Group.”

Andy Varley, CEO, Insanity Group, says: ““Since its inception, Barry’s Bootcamp has become one of the most respected brands in the fitness industry.  At Insanity, we strive to work with the leading players in the global entertainment industry, and since launching our Digital influencer division in April 2017, we have become one of the most prolific management companies representing talent in the health, fitness and wellbeing space.  It gives me great pleasure to be launching this new joint venture with Barry’s at a time when there is so much discussion in the media around mental health and wellbeing, and with fitness playing a huge part in that.”

First opening in Los Angeles in 1998, and recently celebrating its 20th anniversary, Barry’s is the original indoor boutique studio offering and has gained a cult following worldwide, for its effective, high-energy workouts and supportive community. The Barry’s workout is an hour-long cardiovascular and strength workout, which works to “shock” the body in the most efficient and effective way to improve the cardiovascular system, burn fat and build muscle. The classes are taught by Barry’s expert trainers, who undergo the rigorous Barry’s instructor training programme, with classes running from 6am – 10pm every day of the week, with each day targeting a different muscle group.

Barry’s currently has six UK studios; Barry’s Central, which opened in 2013 and is located at 163 Euston Road, Barry’s East which opened in 2015 at 2 Worship Street, Barry’s West located at 7-9 Queensway which opened in May 2017, Barry’s SW1 at 16 Eccleston Yards which opened in January 2018 and most recently, Barry’s Canary Wharf at Crossrail Place, that opened earlier this month. Barry’s launched its first UK studio outside of London, Barry’s Manchester, in December 2018.

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UK Address
Insanity Group Ltd
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IXB Talent is a trading style of Insanity Talent Management Limited (registered number: 6288733). Insanity Talent Management Limited have their registered office at 4th floor, 180 Great Portland St, Fitzrovia, London W1W 5QZ, UK.

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